Apex Financial | FP&A and Strategic Finance for Founder-Led Companies

Who we work with

Designed for growing businesses that need financial clarity

Apex Financial works with founder-led companies between $3M and $30M in revenue that need strategic financial leadership without the overhead of a full-time CFO.

You are making high-stakes decisions without a clear financial picture

Hiring, pricing, expansion. These decisions deserve real financial modeling, not a gut feeling.

You have outgrown gut-feel financial management

You started with instinct. Now the business is real and the decisions are bigger. You need a partner who matches that.

You have no visibility into where the business is heading

Forecasts, cash runway, variance reporting. You want to see around corners before you run into them.

You need clear, executive-level financial reporting

Your leadership team and key stakeholders need financial reporting that tells a clear, credible story about where the business stands and where it is heading.

We work across all accounting platforms. NetSuite, Sage, Xero, QuickBooks, and more. If you are a founder-led company between $3M and $30M in revenue, we can help regardless of your tech stack.

What you get

The financial outcomes that matter

Working with Apex Financial means your business has the clarity and discipline to make better decisions every month.

01

Gain clarity on where the business is going

Understand where revenue, profit, and cash flow are headed before problems appear. Stop reacting to what already happened and start anticipating what is coming.

02

Improve cash flow visibility

Eliminate cash flow surprises with forward-looking planning and scenario analysis. Know your runway, your obligations, and your options before they become urgent.

03

Make better growth decisions

Quantify the financial impact of major business decisions before committing resources. Hiring, pricing, expansion, new product lines. Model the upside and the downside before you move.

04

Build a finance function that scales

Implement forecasting, reporting, and KPI frameworks that support sustained growth. The financial infrastructure that growing companies run on, built into your business from day one.

05

Improve business performance

Identify what is driving results and focus resources on the metrics that matter most. Understand which parts of the business are working, which are not, and where to invest next.

Real business questions

Questions we help you answer

The financial questions that keep founders up at night. We help you answer them with real data, not guesswork.

"

Can we afford this hire?

Model the full cost of a new employee against your current revenue trajectory and cash position. Know the answer before you make the offer.

"

Should we expand into a new market?

Quantify the investment required, the timeline to breakeven, and the impact on your existing operations before you commit resources.

"

Why is cash tight despite revenue growth?

Diagnose the gap between revenue and cash. Identify whether it is a collections issue, a margin problem, or a timing mismatch — and what to do about it.

"

Are we on track to hit our goals?

Compare actuals to your plan every month. Understand where you are ahead, where you are behind, and what adjustments to make before it is too late to course correct.

How it works

Simple from day one

Three steps from first conversation to full financial clarity.

01

Free consultation

We review your current financials, goals, and pain points together. No commitment, no pitch. Just an honest look at whether we are a good fit and what working together would look like.

02

Onboarding

We connect to your accounting system, understand your business model and key drivers, and establish your financial baseline. Most clients are up and running within two weeks.

03

Ongoing partnership

Monthly reporting, forecasting, and strategic advisory. Your finances are in order every month and you always have a partner to think through the numbers with when decisions come up.

Services & Pricing

Transparent pricing, no surprises

One engagement model. Pricing determined on your consultation call based on your business size, platform, and scope of work.

Fractional CFO

Fractional CFO services focused on FP&A and Strategic Finance for founder-led companies.

$2,500_/mo

Starting price. Final pricing determined on your consultation call based on business size, platform, and scope. 3-month minimum, then month-to-month.

Financial forecasting
Budgeting
KPI dashboards
Cash flow planning
Strategic decision support
Executive level financial reporting
Monthly reporting packages
Variance analysis

Book a free consultation

Why Apex Financial

What sets this engagement apart

Four things that define how Apex Financial works and what you can expect from every engagement.

Built in corporate finance, applied to your business

Eight years across Fortune 100 and high-growth technology companies, running close processes, building financial models, and driving strategic decisions at scale. That is the experience behind every Apex Financial engagement.

The full FP&A picture, not just the close

Apex Financial covers the complete strategic finance picture, from monthly reporting and cash flow planning to scenario modeling, variance analysis, and board-ready financials. One partner, no gaps.

Planning built for growth

We build the forecasting models, KPI frameworks, and cash flow plans that give you a clear view of where the business is going and what it will take to get there.

A small roster by design

Apex Financial works with a limited number of clients at a time. Your business gets full attention every month, not a rushed turnaround at the end of a packed queue.

About

Enterprise-level Financial Planning for Growing Businesses

EC

Ethan Cusumano

Founder, Apex Financial

Fortune 100 Healthcare experience

Strategic Finance at High-Growth SaaS Companies

Eight years across corporate finance

Forecasting, planning, and decision support

Growing businesses often have strong accounting support but lack the financial planning and decision-making processes needed to scale with confidence.

We help companies transform financial data into actionable insights through forecasting, KPI reporting, cash flow planning, and strategic finance support. Our goal is simple: provide business leaders with the clarity they need to make better decisions, allocate resources effectively, and plan for the future.

Our experience spans Fortune 100 healthcare organizations and high-growth SaaS companies, with expertise across commercial finance, FP&A, and strategic finance. We bring the analytical rigor of large enterprises and apply it to the practical challenges faced by growing businesses.

Whether you are evaluating new hires, planning future growth, improving profitability, or building a more scalable finance function, we provide the financial visibility and strategic support needed to move forward with confidence.

Career background

2018 — 2022

Thermo Fisher Scientific

Commercial Finance & FP&A

Fortune 100 · Healthcare & Biotech

2022 — 2023

CSAA Insurance Group

FP&A

Insurance

2023 — 2026

Genesys

Strategic Finance

High-growth Global SaaS

2026 — Present

Apex Financial

Founder & Advisor

FP&A & Strategic Finance

FAQ

Common questions

Everything you need to know before booking your first call.

A fractional CFO is an experienced finance executive who works with your company on a part-time, contract basis rather than as a full-time employee. At Apex Financial, our fractional CFO services are specifically focused on FP&A and strategic finance — forecasting, budgeting, variance analysis, cash flow planning, KPI tracking, and strategic decision support.

Apex Financial works with founder-led companies between $3M and $30M in annual revenue. These businesses have outgrown gut-feel financial management but do not yet have the scale to justify a full-time CFO or finance team.

No. Apex Financial works across all major accounting platforms including NetSuite, Sage, Xero, and QuickBooks. Pricing differs based on platform, but the scope of work and quality of engagement is the same regardless.

Apex Financial does not prepare tax returns. Our focus is FP&A and strategic finance. For bookkeeping, we can discuss your current setup on the consultation call and point you toward the right resource based on your needs.

All engagements require a 3-month minimum commitment. This gives us enough runway to establish your financial baseline, get reporting dialed in, and deliver meaningful value. After the initial term it is month-to-month with no long-term obligation.

After your consultation call, most clients are fully onboarded within two weeks. We move at whatever pace works for your schedule.

Book a call

Let's talk about your numbers.

Book a free 30-minute consultation. No commitment required. Just a conversation about where your business stands and where you want to take it.

30-minute call, free of charge

Flexible scheduling including evenings

Honest assessment, no sales pressure

Same-week availability in most cases

Have a question first?

Not ready to book a call yet? Send a message and I will get back to you within one business day.

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Scale faster with a finance partner in your corner.